ESSIE WEINGARTEN

BEAUTY EXPERT

Essie Weingarten, Founder and Global Creative Director of essie, is a modern-day beauty icon and is the official authority on color. She founded essie in New York City in 1981. Today, essie is the go-to nail brand for beauty professionals, industry insiders, celebrities and consumers and is known worldwide for its quality, cutting edge color and nail care.

Essie began her career as a buyer at the prestigious New York boutique department store, Henri Bendel, but held tightly to her dream of starting her own business. Armed with her chic fashion sense and knack for color, the savvy businesswoman saw a lack of innovation in nail polish and set out to develop a collection of polishes.

“Your hands make such a statement about who you want to be,” Essie says. “Years ago, the polish choices didn’t reflect that; they were so limiting! I took a risk and made shades that were new and exciting.”

Equipped with her first collection of 12 stunning nail colors, witty names, and sheer determination, Essie set out for Las Vegas, the land of the glamorous and wealthy, to promote her polishes. Salons loved them, as did their high-end clientele, and the brand’s popularity grew over night. Information about the brand spread by word of mouth and pretty soon salons and spas all over the world began requesting essie nail polish.

31 years and more than 900 nail colors later – essie cosmetics is still a favorite among beauty and fashion editors, celebrities, top manicurists and sophisticated women around the world.

Essie has garnered numerous awards from magazines and industry organizations from around the world, including the Achiever Award from Cosmetic Executive Women, a US based organization which honors women that have had a major impact on the beauty industry. She is also regularly featured in A-list publications and has appeared on countless TV programs internationally.

essie cosmetics can be found in more than 101 countries and is loved by women everywhere. essie was acquired by L’Oreal in April 2010.

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